Larne FC announces minority investment from Veeck family

Dec 28, 2023 | All News, Club News

The NIFL Premiership Champions are delighted to announce we have closed a new minority investment round which will see us welcome the Veeck family to our ownership.

This move sees the Veeck family join American businessman Scott Krase as a minority owner, and Kenny Bruce MBE remain as our majority owner with day-to-day operations of the club remaining overseen by our team of executives, our club board, staff and volunteers who have spearheaded the club’s transformation over the past six years.

The Veeck name is renowned throughout baseball in the United States. Former owners of Major League Baseball sides the St. Louis Browns, the Cleveland Guardians (formerly Cleveland Indians) and the Chicago White Sox, the Veeck’s also boast vast experience as an ownership group within the Minor League Baseball scene.

Known best for their commitment to bringing a unique twist to sales, marketing and matchday experience within sport – a tactic used most famously in the modern day for putting independent baseball on the map with the success of the St. Paul Saints, which resulted in the creation of the Netflix documentary The Saint of Second Chances surrounding the family’s story within the baseball.

Kenny Bruce MBE welcomes the Veeck’s with their wealth of experience in sport, they will provide an additional layer of expertise to support the club’s forward trajectory. He said:

“I am absolutely delighted to welcome the Veeck family as investors in Larne Football Club as part of our ambitious phase two plans to continue bringing success and opportunity to Inver Park.


“The Veeck’s story within sport is one of dreaming big and achieving success, which aligns perfectly with the culture of those tasked with running our club on a daily basis. The working relationship with the family has proven to be very strong so far, and we will look to use every ounce of knowledge and experience the Veeck’s can offer to improve areas of the club and ensure it remains at the top table within Northern Irish football.”

Speaking on behalf of the family, Night Train Veeck commented:

“As a family, we are excited to make the step into football and support the great work already being carried out by everyone at Larne Football Club.


“Having paid a visit to Larne earlier this month, the community spirit within the town absolutely captured my heart and it was immediately obvious that the football club plays a key role within this community – which is something we place great importance in with all our investment projects.


“The team, staff and everyone connected with Larne FC have done, and continue to do a great job in bringing success to the town while creating opportunities for those within the community, and I look forward to supporting this effort to ensure the club continues being successful and most importantly, bringing smiles to supporters’ faces.”

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